Pricing
Paid plans from $9/mo
Model: freemium
Quick Verdict
Make is the better automation tool for anyone willing to spend an hour learning it. the visual builder, branching logic, and pricing make it objectively stronger than <a href="/tools/compare/zapier-vs-make">Zapier</a> for most use cases. Zapier wins on simplicity and app polish. if you automate simple two-step workflows, Zapier is fine. if you build anything more complex, Make saves you money and gives you more control. the free tier with 10,000 operations is generous enough to build real automations. for more on using AI for business automation, see our <a href="/articles/how-to-use-ai-for-business">how to use AI for business</a> guide.
What works
- Visual builder makes complex automations understandable. You can see the logic
- Significantly cheaper than Zapier. 10,000 operations on the free tier vs Zapier's 100 tasks
- More powerful for complex workflows with branching, loops, and error handling
- API/HTTP module lets you connect to literally anything
- Good documentation and active community
What doesn't
- Steeper learning curve than Zapier. The visual builder takes time to learn
- Can be overwhelming for simple two-app automations (overkill for basic stuff)
- Some app integrations aren't as polished as Zapier's native ones
- Error messages can be cryptic, especially with HTTP modules
- Free tier has limited scenario complexity
Key Features
Visual Scenario Builder
Drag-and-drop visual builder that shows your entire automation as a flowchart. See how data moves between apps, add branches and conditions, and understand complex workflows at a glance.
1,700+ App Integrations
Connects to most popular business tools including Google Workspace, Slack, Shopify, HubSpot, Airtable, and hundreds more. Custom HTTP/API modules for anything not built-in.
Router and Iterator Modules
Process data in branches (router) or loop through arrays (iterator). This is where Make beats Zapier. Complex logic is visual and manageable.
Error Handling
Built-in error handling with break, retry, rollback, and ignore options. Set up fallback paths when things go wrong instead of just failing silently.
Data Store
Built-in simple database for storing and retrieving data between automation runs. Useful for tracking state, storing lookups, and building more sophisticated flows.
What is Make?
Make (formerly Integromat. They rebranded in 2022) is an automation platform that connects your apps and builds workflows visually. you create "scenarios". Visual flowcharts that show how data moves from one app to another, with conditions, branches, and loops along the way.
the best way to understand Make vs Zapier: Zapier is like a one-lane road between two apps. Make is like a highway system with exits, merges, and intersections. more powerful, but you need to learn to drive on it.
Who Should Use Make?
anyone doing more than simple automations: if your automation has conditions ("if this then do X, otherwise do Y"), loops ("do this for each item in a list"), or error handling ("if this fails, try this instead"), Make handles it better than Zapier.
budget-conscious businesses: Make's pricing is dramatically better. the free tier gives you 10,000 operations per month. Zapier's free tier gives you 100 tasks. paid plans are also cheaper per operation.
probably not for you if: you just need simple app-to-app automations without logic (Zapier is simpler), you hate learning new tools (Make has a real learning curve), or your non-technical team needs to manage automations (Zapier is more intuitive). see our full Zapier vs Make comparison for the detailed breakdown.
Best For
Compare Make (formerly Integromat)
See how Make (formerly Integromat) stacks up against alternatives.